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About Us

Welcome to Hypop, where our commitment to providing comprehensive product solutions and friendly guidance remains steadfast, both then and now. Our goal is simple: to empower our customers to create content with top-notch gear at a fraction of the cost compared to premium brands.

Today, our product lineup boasts over 3000 items and SKUs, covering a wide spectrum of needs including photography and video equipment, studio lighting, flash, continuous and LED lighting, camera accessories, and paper backdrops.

Central to our ethos is a dedication to delivering unparalleled customer service in an engaging and educational manner, a philosophy that has garnered us a devoted following. Our customer base has evolved to include a diverse array of content creators, prompting the launch of our in-house brand, Spectrum, in 2015.

As the exclusive distributor of sought-after brands such as Gariz and Orangemonkie Foldio in Australia, alongside our own Spectrum range, we've transcended from a purely online venture to establishing a physical presence with our Sydney showroom in Alexandria.

In addition to our website, we invite you to join us on our YouTube channel @hypopTV for inspiration, unboxings, how-tos, and behind-the-scenes glimpses into the world of photography and videography.


Our Mission Statement

Empowering businesses & creators with accessible professional photo and video gear.

Our Brand Values

Having Knowledge:
 Experience and energy means we are able to give you real-world advice and make the right product recommendations for your shoots.

Attitude:  We believe in fostering a welcoming environment where your experience level doesn't matter. We don't judge; instead, we value your attitude. With the right mindset and skills, you have everything it takes to succeed.

We value everyone and treat people with dignity and professionalism.

Keeping It Real. We believe in blending expertise and technical know-how with straightforward, friendly service. We don't do 'the hard sell' or overwhelm you with tech jargon.

Creativity: We embrace technology's role in democratising photography and videography.

Persistence: Longevity comes from sticking at something, and learning from mistakes and successes. The best way to learn is to keep absorbing as much information as we can, and staying at the forefront of the latest gear.

The Hustle: striving to get things done, big or small - ensuring we're making progress everyday. 


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