Hi, we’re Hypop 👋
Back in 2010, we started Hypop with a simple mission: to make photography and content creation gear less intimidating and more accessible. No overpriced gadgets. No jargon filled advice. Just good gear and guidance that actually makes sense.
Over the years, our shelves (and site) boasts over 7000 items & SKUS products covering a wide spectrum of needs including photography and video equipment, studio lighting, flash, continuous and LED lighting, camera accessories, and paper backdrops. And if you’ve ever shopped Spectrum (our own in house brand we launched in 2015), then you already know we’re serious about quality without the crazy price tag.
What started online now lives in real life too, our Sydney showroom in Mascot is a creative haven where you can get hands on with the gear and chat with our team (yes, real humans who love this stuff as much as you do).
We’re also the exclusive Aussie distributors for some global brands like Gariz and Foldio by Orangemonkie. And if you’re the type who loves a deep dive or a cheeky unboxing binge, come hang with us on YouTube at @hypopTV.
So whether you’re a bedroom content wizard, a freelance shooter, or a small biz owner with big dreams, we’ve got your back(drops) and lighting.
This is Hypop. Let’s create quality content.
Our Mission Statement.
Empowering businesses & creators with accessible professional photo and video gear.
Our Brand Values.
Experience and energy means we are able to give you real-world advice and make the right product recommendations for your shoots.
We believe in fostering a welcoming environment where your experience level doesn't matter. We don't judge; we value your attitude.
We value everyone and treat people with dignity and professionalism.
We blend expertise and technical know-how with friendly service. No hard sell. No jargon overload.
We embrace technology's role in democratising photography and videography.
Longevity comes from sticking with it, learning from mistakes and wins, and staying at the forefront of innovation.
Striving to get things done, big or small—making progress every day.