Who are we?

Hypop is a Sydney-based online retailer of photography equipment, studio lighting, flash, continuous and led lighting, video accessories, paper backdrops and a wide variety of other photographic accessories, operating since 2009.

Ran by a team of passionate photographers, we are creatives at heart. We're big into wedding, event, street, studio, fashion and product photography. One of our friendly team will have experience in each particular field so you can be sure that we're real-world photographers and we have most bases covered. We really care about our photos which means that we really care about yours too.

Ultimately, our team prioritises exceptional customer service and we go to great lengths to curate our online product offering for our customers. For that reason, you know that the products offered on our site are there for a reason and have a practicality to them.

Our team understands the time-sensitive nature of our industry. Have a special or urgent request? Our friendly and helpful staff can always be contacted via phone, email and chat during business hours, Monday to Friday.

What do we do?

Hypop is committed to providing customers with real-life reviews and feedback on our wide range of products. We collaborate with Australian photographers specialising in all aspects of  photography and cinematography to test and trial products and provide honest, informative feedback.

We offer complete lighting, video and studio solutions to a range of corporate, business and end-user customers. Our goal is to provide products and kits that make photography simple so you can get back to doing what you do best - promoting and selling your products and services.

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